Privacy Policy

1. Introduction

Bracha Homes (Pty) Ltd ("Bracha Homes", "we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA") and other applicable South African privacy legislation.

Our Information Officer can be contacted at privacy@brachahomes.co.za.

2. Personal Information We Collect

We collect personal information in the following categories:

3. How We Use Your Information

We use your personal information for the following lawful purposes:

• Providing and improving the Platform and its features
• Creating and managing your account
• Facilitating property listings, enquiries, and transactions
• Sending transactional communications (booking confirmations, enquiry responses)
• Sending marketing communications where you have provided consent
• Conducting analytics to understand Platform usage
• Complying with legal obligations
• Detecting and preventing fraud and security threats

4. Sharing Your Information

We do not sell your personal information. We may share it with:

• Estate agents and property professionals: when you submit a property enquiry, your contact details are shared with the relevant agent or seller to facilitate the enquiry
• Service providers: third parties who assist in operating the Platform (hosting, analytics, email delivery), bound by confidentiality obligations
• Legal authorities: where required by law, court order, or regulatory authority
• Business transfers: in connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections

5. Your Rights Under POPIA

As a data subject, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention requirements)
• Object to the processing of your information for direct marketing
• Lodge a complaint with the Information Regulator of South Africa

To exercise these rights, contact our Information Officer at privacy@brachahomes.co.za. We will respond within 30 days.

6. Data Retention

We retain your personal information for as long as your account is active, or as necessary to provide you with our services. Inactive accounts are reviewed annually. We may retain certain information for longer periods where required by law or to protect our legitimate business interests.

7. Security

We implement industry-standard technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These include encrypted data transmission (TLS/HTTPS), secure database hosting, and access controls. However, no method of transmission over the Internet is 100% secure.

8. Cookies

We use cookies and similar technologies. Please see our Cookie Policy for full details on how we use cookies and how to manage your preferences.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes by email and by updating the "Last updated" date at the top of this page. Your continued use of the Platform after changes are posted constitutes your acceptance of the revised Policy.

10. Contact Us

For privacy-related questions or complaints, contact our Information Officer at privacy@brachahomes.co.za or write to us at Bracha Homes (Pty) Ltd, 1 Sandton Drive, Sandton, Johannesburg, 2196.

If you are not satisfied with our response, you may contact the Information Regulator of South Africa at www.justice.gov.za/inforeg/.